Mission/
The Most Reliable Property Expert
Vision/
To be Malaysia's first choice one-stop real estate services, continues to grow into a century-old ecterprise.
CORE VALUE
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ENTREPRENEURSHIP
The unstoppable learning attitude to aim for achieve higher goal to strive for excellence, and become the No.1.
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INTEGRITY
Honesty, trustworthy with strong moral principles are the values we uphold until today.
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INNOVATIVE
To adapt in a rapidly changing environment, we always take the courage to innovate and create outstanding result.
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TEAM WORK
Be part of the team, willingly accept the help of the team and completing the task given together with the team in synergy.
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ALTRUISTIC
We believe in the power of giving. By serving others selflessly, we create a culture of generosity, collaboration, and long-term success.
Main Achievements:
- Successfully sold over 100+ development launches
- Closed 683 S&P in a single day
- Conducted 800+ training sessions for real estate professionals
- Extensive all-round experience across the real estate sector
- Recipient of prestigious awards: SME 100 Award, Golden Bull Award
- Built and hosted the Hendry Lee Channel with 500K+ views
- Strong, well-established agency networking and industry presence
Experience & Credentials:
- Bachelor of Business (Property) - University of South Australia
- Over 20 years of experience in real estate, including corporate-level roles
- 15 years in proptech
- Active Member of the Malaysian Institute of Estate Agents (MIEA)
Our Timeline
AWARDS & ACHIEVEMENT
It is our honor to be norminated in Leadership Excellence Awards 2019. Affirm Plus CEO - Hendry Lee received a C-Suite Leadership Excellence Award and two of our Group Directors, Matthew Yap and Alex Chong for Passionate Icons of the Year - A recognition as an outstanding leaders across the ASEAN region.
Thank you to the organizer for giving Affirm Plus Properties the opportunity to receive this outstanding enterprise honor award. This honor was selected through a rigorous process and gave us a great recognition. We will never stop and will strive to be the best!
ASEAN Property Developer Awards is a premier recognition that stands for innovation and creativity in the property development sector. This time we are very honour to become part of them! Congratulations Affirm Plus Property successfully won the - Best Project-Based Real Estate Agency. It was a very big achievement for us and Affirm Plus Properties will continue to serve our customers and partners at our best.
The 100 most influential young entrepreneurs awards, as its title indicates, the recognition acknowledges Malaysians under 45-years of age, who made a mark in his/her industry with a disruptive innovation business model, or having been prominently featured on mass and social media with philanthropic work and other achievements that made an impact on social, economic and industrial landscape.
The Agents Advertising Awards (AAA) rewards the best advertising practices, outstanding performances and innovation within the real estate industry in Malaysia.
Most Sustainable Property Agency The SME 100 Awards is a benchmark title of quality and reliability of any business in the SME sector for consideration across the APAC.
Real Estate Awards - This award aims to promote excellence and stimulate positive competition, particularly paying homage to real estate agencies, agents, negotiators and key personalities.